Because danger and uncertainty are intrinsic to fishing, women in fishing families develop a strength born of the need to hold down the fort while fishermen are out to sea. Women in fishing families often become advocates, bringing the concerns of fishing communities to elected officials. Women led efforts to establish the 200-mile limit, prevent oil drilling on Georges Bank, create a health insurance program for fishing families, and improve safety at sea. Women have been and continue to be instrumental in seafood marketing efforts including cookbooks, seafood festivals, and branding campaigns. In addition, many women are employed in social service organizations that serve the fishing community providing safety training, health insurance, translation services, and more.